Meet Rod Alberts, executive director for the Detroit Auto Dealers Association (DADA). Since his arrival to Detroit in 1989 from Orange County, Rod has been a driving force in transforming the North American International Auto Show (NAIAS) into the masterpiece that we know and love today. When the Detroit Auto Show was taking a turn towards a new vision, he was the guy for the job. Read the full interview on VisitDetroit.com.